Z-2098-2012Class II

Arm and Hammer Spinbrush Pro Clean Sonic Recharge Made in China. Manufactured for Church and Dwight Co., Inc...

Name: Z-2098-2012 Arm and Hammer Spinbrush Pro Clean Sonic Recharge Made in China. Manufactured for Church and Dwight Co., Inc...
Creator: Church & Dwight Inc
Published: 2011-12-22
License: https://open.fda.gov/license/

Church & Dwight Co., Inc. / initiated 2011-12-22 / Terminated / root cause: design

FDA source

Church & Dwight Inc began a recall of Arm and Hammer Spinbrush Pro Clean Sonic Recharge Made in China. Manufactured for Church and Dwight Co., Inc. Princeton, NJ 08543 USA. For dental health... on 2011-12-22. FDA classified it as Class II and gives the reason as "Church and Dwight plans to take actions to best convey to the public the potential small parts choking hazard with using a Spinbrush beyond the recommended 3-month brush head life". As of 2026-09-10, the recall status on record is Terminated, and MDM tags the root cause as design.

Recall record

Recall number: Z-2098-2012
Classification: Class II
Status: Terminated
Initiated: 2011-12-22
Posted: 2012-01-25
Terminated: 2015-04-14
Recalling firm: Church & Dwight Co., Inc.
Product: Arm and Hammer Spinbrush Pro Clean Sonic Recharge Made in China. Manufactured for Church and Dwight Co., Inc. Princeton, NJ 08543 USA. For dental health; plaque removal.
Product code: JEQ Toothbrush, Powered
Reason for recall: Church and Dwight plans to take actions to best convey to the public the potential small parts choking hazard with using a Spinbrush beyond the recommended 3-month brush head life.
Root cause tag: design
FDA root cause: Device Design
Action: Church & Dwight Co., Inc. proposed a consumer education media campaign starting on December 22, 2011 with the following statement: "Safety Notice: Please remember to replace your brush head after 3 months of use, or if the brush is damaged or the parts become loose. Extended usage, loose parts or excessive wear could lead to brush head breakage, generation of small parts and possible choking hazard. Inspect the brush for loose parts before use." The campaign will be conducted in the following media and anticipate that the combined consumer reach of all of these vehicles to be approximately 144 million people an average of 4 times. - Television campaign will be run during the entire Q1 of 2012 (January -March). -Print ads that will appear in the December 30th issues of People, Star, US Weekly and Entertainment Weekly. -Church & Dwight Website will contain the Safety Alert notice starting December 22nd. (www.spinbrush.com) Consumer Relations IVR (Interactive Voice Response) to consumers calling the Spinbrush toll-free numbers). (800-353-3384 and 800-5610752). 4-30-12 1) A print advertisement (Attachment A) containing the Sonic Safety Notice that will appear in each magazine (Star, People, US Weekly, and Entertainment Weekly) as noted: Five total print insertions are planned (on sale dates listed): I. 4/30 -Star 2. 5/14 -Us Weekly 3. 5/28 -People 4. 6/11 -Entertainment Weekly 5. 6/25 -Star 2) A disk containing the 15 second commercial containing the safety notice. 3) A document (Attachment B) of the National TV slots showing when the commercials will run in the quarter, and another with the shows during which they will air. TV ads will begin running the week of April 16th. The DRTV schedule is determined weekly and we are informed after the fact when the ads where shown. The DRTV stations are included at the bottom of the National TV listing. " In total, combined print and TV are estimated to reach 163MM impressions (measurement target: women
Quantity in commerce: 0.347 million units
Distribution: Worldwide Distribution.
Product codes and lots: Arm and Hammer Spinbrush Pro Clean Sonic Recharge (668780094001)

Enforcement reports

One row per recalled product line

FDA enforcement reports joined to recall event Z-2098-2012
Recall number	Class	Status	Voluntary or mandated	Report date	Classified
Z-0857-2012	Class II	Terminated	Voluntary: Firm initiated	2012-08-08	2012-07-27
Z-0858-2012	Class II	Terminated	Voluntary: Firm initiated	2012-08-08	2012-07-27
Z-0859-2012	Class II	Terminated	Voluntary: Firm initiated	2012-08-08	2012-07-27
Z-2093-2012	Class II	Terminated	Voluntary: Firm initiated	2012-08-08	2012-07-27
Z-2094-2012	Class II	Terminated	Voluntary: Firm initiated	2012-08-08	2012-07-27
Z-2095-2012	Class II	Terminated	Voluntary: Firm initiated	2012-08-08	2012-07-27
Z-2096-2012	Class II	Terminated	Voluntary: Firm initiated	2012-08-08	2012-07-27
Z-2097-2012	Class II	Terminated	Voluntary: Firm initiated	2012-08-08	2012-07-27
Z-2098-2012	Class II	Terminated	Voluntary: Firm initiated	2012-08-08	2012-07-27
Z-2099-2012	Class II	Terminated	Voluntary: Firm initiated	2012-08-08	2012-07-27

Product code JEQ

The FDA recall record names no cleared device, and no clearance has been matched to it.

MDM coverage of this record lists here, newest first.

About this record

Sourced from the FDA device recall database and the FDA enforcement reports, both ingested from openFDA. The recall record supplies the product, the reason and the product code; the enforcement report supplies the classification. The two datasets are exported by FDA on different days, and the date above is the older of the two, so nothing on this page is newer than it says.

MDM adds the root cause tag, derived from FDA’s own root cause text, and the cross-links to the product code, the clearances named on the record and MDM coverage. Where a recall has not been joined to an enforcement report, no classification is shown.

Data as of 2026-09-30, the FDA export date for this dataset. Page last changed 2026-09-05. View this recall on fda.gov (opens on fda.gov)